If Content is King, Analytics is Queen

Often we’ve heard the cliché : “Content is king.” However, if that’s the case, then content must share the throne with its queen– analytics. By analytics, I am referring to the tracking of visits and visitor behavior to a landing page or site. More specifically, analytics tries to provide answers to questions, such as: what are visitors doing on the site? What pages are being viewed and for how long? From where (referring sites) are visitors coming to your site?

Finding answers to these questions (and dozens more) is a key component to understanding how your content needs to direct visitors through your site in the buying process. If you can answer these questions, you can begin to laser-target your audience and create landing pages that speak directly to them and convert otherwise passive traffic into desired behavior. Continue reading


SEO is as Easy as Raising Children

I know. Right now, you may be scratching your head and wondering how in the world SEO and raising children can be compared, and furthermore, how can either of them be considered, easy.

You’d be right in questioning the latter and I’ll get into that a little further into this post. As for the former, well, let me explain. Continue reading

SEO is a Big Fat Waste of Time

SEO is a Big Fat Waste of Time

I’ll say it again. SEO is a BIG FAT waste of time. It will do you absolutely no good. You won’t get hordes of traffic to your site. You won’t get a bunch of conversions. By conversions, I mean of course, the desired action for which you want visitors to your site. If you want to sell something, then the action of purchasing an item on your site is the conversion. If you want people to sign up for your monthly newsletter, then the act of submitting their name and email address would be considered a conversion. Continue reading

What’s Wrong With This Picture?

Imagine this: You decide one day that you want to make money by selling something. In what form, that “something” takes, well, this is yet to be determined. So, then, you also decide that you want to sell this “something” from a shop. OK, now you find a place where you can build this shop; or, maybe you simply lease an existing structure. You proceed to set up shop and you figure out what that “something” is and you make sure you have plenty of it. Now there is nothing left to do but open the doors of you new shop and turn on the “OPEN” sign and wait for the traffic to pour in…

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