Critical Steps in Marketing Your Business Online

Outlined below are some critical steps that need to be taken if you hope to achieve any amount of success with your online business. You wouldn’t set up a store front in a busy downtown area without first taking these steps and expect to survive. Don’t do it online.

If Content is King, Analytics is Queen

Often we’ve heard the cliché : “Content is king.” However, if that’s the case, then content must share the throne with its queen– analytics. By analytics, I am referring to the tracking of visits and visitor behavior to a landing page or site. More specifically, analytics tries to provide answers to questions, such as: what are visitors doing on the site? What pages are being viewed and for how long? From where (referring sites) are visitors coming to your site?

Finding answers to these questions (and dozens more) is a key component to understanding how your content needs to direct visitors through your site in the buying process. If you can answer these questions, you can begin to laser-target your audience and create landing pages that speak directly to them and convert otherwise passive traffic into desired behavior.

SEO is as Easy as Raising Children

I know. Right now, you may be scratching your head and wondering how in the world SEO and raising children can be compared, and furthermore, how can either of them be considered, easy.

You’d be right in questioning the latter and I’ll get into that a little further into this post. As for the former, well, let me explain.